Who reads it, and when
Nobody arrives at your page cold. They arrive from a session, usually mid-block, having noticed a track and tapped the name. They have thirty seconds and one question: where does this sound come from.
The page should answer that and then get out of the way, the same way the track did. Everything below follows from that.
The photo
Square, well lit, one subject. It becomes the cover of your page and the image next to your name in the sessions, so it is seen small far more often than large. A face or a room reads at thumbnail size; a wide landscape with you in the corner does not.
Natural light, no text overlay, no logo. If your project is not a person, the room where you record is a good photo. Upload it in the application or later from your portal; it is cropped to a square on your device before it is sent.
A bio that says where the sound comes from
You have 60 to 400 characters. That is one to three sentences. Write for the listener, not for a booker or a journalist. The first sentence should place the sound: the instrument, the room, the method. «Lena Oro records slow felt-piano loops in a room with the window open» does more than any list of genres.
The second sentence, if you need one, is where you are and what you are working on. Leave out awards, follower counts and adjectives about how the music makes people feel. The listener already knows how it made them feel; that is why they are here.
- Say the instrument or the method in the first sentence.
- Say the place if it matters to the sound.
- Third person or first, but pick one.
- No genre lists, no exclamation marks.
Links, and which one goes first
The page shows the channels you gave in the application: Instagram, TikTok, YouTube, Spotify, SoundCloud, Bandcamp and a website if you have one. Put the one you actually maintain first. A Spotify profile with three releases beats an Instagram that stopped in 2024.
If people can buy your music somewhere, make that link visible. A listener who just spent an hour with your track is the most likely person to buy it. Check every link opens from another country and does not need a login.
The sessions you are in
Every session your music appears in is listed on your page. You do not manage this part; curators do. It is worth knowing because it is the strongest thing on the page. A listener who found you in Late Shift can see you are also in Deep Focus and try it tomorrow.
More sessions means more of those crossings, which is one more reason to send tracks that fit more than one.
Keep it current from the portal
Your channels can be edited from your portal at any time, whatever the state of your application. Add a new profile, remove one you stopped using, fix a link. Your photo can be replaced there too. The bio is part of the application, so it changes when a curator edits it with you or when you are asked for more information.
Look at the page once a season. Dead links are the most common thing a listener finds.
Announcing it
Once you are in rotation, the portal gives you share tools: a message that says which sessions you are in, with your link, ready to post or copy. Use it on the channel where your listeners actually are, not on all of them at once.
A single honest post from an account people follow, saying your music is now part of the Calm Study sessions, brings listeners who stay for an hour. Those are the listeners the page is for.
By the Music For Work curators